fare them well

tracking what’s changing for welfare, women and children

How do women come together online?

How do women come together online?

The women who potentially make a network interested in this site communicate the way any good old gabbing girlfriend would: by word of mouth. On Nov. 17, BlogHer, slated as the web’s number one guide to blogs by women, announced the results of a recent survey of blog readers across North America. Survey results report many readers say they actively engage with brands that advertise on blogs. Specifically, the survey found 62 percent of consumers surveyed made purchases based on blogger recommendations. Essentially, women rely on word-of-mouth communications, even if hat mouth is a computer screen personified.

The site is perhaps one of the most comprehensive examples of how the Internet intersects with daily life. For example, BlogHer Advertising Network, 59 percent of BlogHer Advertising Network contributors are parents. It’s trend that shows women trust women with their concerns; and to be an expert need only mean sharing your unique experience.

Elisa Camahort, BlogHer co-founder and COO, said she began the site two years ago by posing the question, ‘where are the women online?’ Her answer came in the waves of women looking for familiar voices and experiences online. Since that time, there’s no doubt that women have found an opinionated stomping ground on BlogHer, to the tune of six million unique visitors every month.

BlogHer’s media network includes the BlogHer.com stretches beyond typing, chatting and texting. These women have taken their collaborative community from the cyber to the physical. The BlogHer network hosts blogging conferences annually. Next year, officials will kick of a six-city tour to spread the word about logging on.

“The blog’s mission is to supply women with opportunity to make the most of what they have,” Camahort said. “Whether that be making money [from blogs] or just having an outlet for their voice.”

Her reasoning rings with the same convictions of Welfare-Mom, who pioneered a Geocities website in 1997, who claimed she wrote for all welfare-moms, but penned these thoughts in hopes of earning some extra cash.

Another example of women taking networking from interface to face-to-face can found at more communal level, with the group, The Chicago Single Parents Meetup Group. The organization’s nearly 150 members meet for parent and child outings at least one a month around the city, for an annual due fee of $1.

As the group’s co-organizer put it, “I’m a single parent but I’m not on welfare, nor do I believe many of the members are. Most of us are professionals making a decent salary.” Her comment reinforced the notion that single parents, a group statistically shown to be more likely in need of welfare benefits, is a mute group online.

Rebecca from Skokie joined to “meet new moms and for the socialization factor,” she said. She spends most of her free time studying as a pharmacy school student. She has yet to attend any meetings; but she’s made several friends on her online profile.

None of the women she’s encountered online have been on welfare.

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