fare them well

tracking what’s changing for welfare, women and children

What draws women together online?

What draws women together online?

Women who would visit my site will not be conformed to a typecast. And who knows better about feminine community than women.

Elisa Camahort, co-founder and COO of BlogHer.com, says women can’t be relegated to certain topics. Founded in 2005, the site dedicated to aggregating blogging content produced by women, and about women.

“ You’re interests are not siphoned to just being a woman,” Camahort said, “because we cover all things you can be interested in as a human being. Our women blog about everything under the sun, “ she said, referring to the site’s network of 60 contributors.

But when it comes to the topics, they’re only as diverse as the population logging on. Here’s what we know about women on BlogHer, according to a 2006 survey:

• Twenty-two percent have spent over $100 online on consumer electronics in the last six months
• Of the women, 70 percent are married, and 50 percent have children still living at home
• More than 60 percent make more than $50K per year.
• Ninety-four percent have a greater-than-high school education
• 77% of the Network’s readers visit the blogs at least weekly, and two thirds of those visit daily

This information shows the blog readers for potentially the largest blogging network online are highly loyal, assimilated and alike. Many of these women are reading each other’ s blogs on a regular basis. This trend is great for female empowerment, but not for the diversification of voices online.

In turn, it seems where you’ll find a more diverse population of women bloggers are less formal sites when a smaller network. Such sites are the Black Moms Club, Sinlge Ma’s Fabulous Financials and Mahogany Momma’s Black Parenting Blog. These sites are updated less often, are more relaxed, and cover everything from hair care to juggling a new relationship with a job. It seems the latter blogs come from an everywoman standpoint, giving a peek into the daily dealings of women, rather than an amalgamation of political and social commentary. I suggest, if the online community is a great forum for filling voids of certain voices, there is little collaboration among major women blog spheres, and smaller discussion sites; each group is not listening, or logging on, for the other.


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